Accounting Information Systems (7th Edition) Edit edition

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The non-accounting data is “qualitative, narrative, unaudited and future oriented prose.” Following are the examples of non-accounting data that Marshall may require so as to appropriately monitor the day-to-day activities in his restaurants:

• Quality of food - Food quality is an important requirement to make food because food consumers are vulnerable to any form of adulteration that may occur during the manufacturing process. Better the quality more will be the number of customers for the restaurants.

• Taste and preferences of the customers – Organization should emphasize on the taste and preferences of the customers. The likes and dislikes of the customers should be known in order to satisfy them with the product and services.

• Cleanliness in the restaurant - Cleanliness in a restaurant is an important factor to attract people. Marshall can Increase number of customers and loyalty of clients by paying close attention to the cleanliness of establishment each and every day.

• Customer satisfaction – It is essential for the restaurants to satisfy the customers not only through quantity but also by providing quality food. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying.